As a small to medium-sized enterprise (SME), selecting the right packaging for your products can feel overwhelming. It’s easy to get lost in the sea of materials and styles when there are so many possibilities available. However, corrugated packaging sticks out as a versatile, environmentally responsible option that may greatly improve both your brand and the unboxing experience for customers. Let's explore why it matters and how to select the ideal corrugated box for your products.
Recognising Your Product Requirements
Size and Weight: Measuring your goods is the initial stage in the process. Not only should the box suit your product to keep it from shifting during transit, but it should also have adequate room for decorative and padding materials. Because corrugated boxes exist in a variety of shapes and sizes, take your items' weight and fragility into account. Are you in need of a Jar Delivery Box to hold delicate glass containers? Perhaps the Eco Delivery Box for your cosmetics products? Maybe a Shipping Box for bigger orders, too?
Durability: You may require varying degrees of durability depending on your product. A 3-ply box will work for lighter objects while for heavy-duty products, a 5-ply box might be a better option.
Branding: Do you prefer plain boxes, or do you want to add your design, slogan, or logo to them? Including branded components will greatly enhance your packaging and unboxing experience.
Box Colour: Do you imagine your packaging being a kraft box? A black one? Pink maybe? Choosing a box colour that matches your brand identity can change the game.
Packaging: A Tool to Strengthen Your Brand
Customers frequently interact with your brand physically for the first time through your packaging. Here’s how to make it worthwhile:
Personalisation: Custom-printed corrugated boxes with your logo, brand colours, or a unique design can can make the unboxing experience unforgettable. Branded corrugated packaging is an affordable means for promoting your company and creating a good first impression.
Unboxing Experience: Consider the unboxing process from the viewpoint of your client. Appealing packaging, easy-to-open boxes, and printed inside messages can make an ordinary task enjoyable for your client. Customers will be satisfied, and you will gain more exposure for your company when they share their unboxing experiences on social media.
Brand Values: Using corrugated packaging demonstrates your brand's dedication to environmental friendliness in a modern world that is all about sustainability and our planet. Make sure to inform your customers about your sustainable practices by including a message inside the package or a printed recycled symbol.
Aligning with Sustainability
By using corrugated packaging, your company supports the worldwide movement towards sustainability. Here are some of the reasons why:
Recyclability: Corrugated boxes are widely recyclable. They are made from paper, which is not only renewable but can also be recycled up to 25 times before it loses its quality (source: FEFCO, Reuse of corrugated Fibres).
Biodegradability: Corrugated cardboard decomposes naturally, unlike plastic. It decomposes far more quickly in a landfill than most other packaging materials, protecting the environment in the process (source: FEFCO, Circular by Nature).
Helpful Tips for Selecting the Right Corrugated Box
Talk to Your Supplier: Find the finest solutions for your unique requirements by collaborating with your packaging supplier. By choosing UNIPAKNILE the Shop, you can receive advice on the newest materials and design trends as well as assistance at every stage of the packaging process.
Think About Price vs. Quality: While it could be tempting to choose the cheapest option over the best quality, consider the big picture behind excellent packaging. High-quality and smart packaging can save you money by significantly lowering the number of damaged goods and raising customer satisfaction.
Choosing the right corrugated packaging is important for reasons beyond product protection. It's a chance to improve your brand, keep your customers satisfied, win over new clients, and demonstrate your dedication to sustainability. If you take the time to make informed decisions, your company's operations and client interactions will both improve.
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